Concepts in Strategic Management

Concepts in Strategic Management
ISBN-10
0131214977
ISBN-13
9780131214972
Category
Business & Economics
Pages
362
Language
English
Published
2005
Publisher
Pearson Prentice Hall
Authors
David Wicks, Thomas L. Wheelen, J. David Hunger

Description

This comprehensive text offers an engaging look into new and traditional strategic management topics. Its thorough coverage helps students develop an understanding of the wide range of theories and research available in this field-from competitive strategy and industry analysis to environmental trends and ethics. Integration of international, as well as specifically Canadian, issues and examples throughout provides an essential understanding of both Canadian global economics and its impact on business activities in any location.

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