Business
- ISBN-10
- 0131217895
- ISBN-13
- 9780131217898
- Series
- Business
- Category
- Business enterprises
- Pages
- 741
- Language
- English
- Published
- 2004-03
- Publisher
- Pearson Prentice Hall
- Authors
- Frederick A. Starke, Ricky W. Griffin, Ronald J. Ebert
Description
This new edition maintains the strengths that made the first four editions so successful. Logical, well organized, and well respected, Business covers all of the Introduction to Business basics from a management perspective. It contains hundreds of examples of business practice, helping students bridge the gap from theory to practice. Particular emphasis in the new edition is placed on E-commerce, technology, entrepreneurship, and Canadian content.
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