Managing Customers as Investments: The Strategic Value of Customers in the Long Run
- ISBN-10
- 0131428950
- ISBN-13
- 9780131428959
- Category
- Business & Economics
- Pages
- 205
- Language
- English
- Published
- 2005-01-01
- Publisher
- Wharton School Pub
- Authors
- Donald R. Lehmann, Sunil Gupta
Description
Linking customer lifetime value to business value, powerful techniques for both executives and investors.
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