Principles of Marketing
- ISBN-10
- 0131469185
- ISBN-13
- 9780131469181
- Series
- Principles of Marketing
- Category
- Business & Economics
- Pages
- 651
- Language
- English
- Published
- 2006
- Publisher
- Prentice Hall
- Authors
- Gary Armstrong, Philip Kotler
Description
This book offers the most current applied, resourceful and exciting text for the introductory marketing course.
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