Strategic Management and Business Policy: Concepts and Cases

Strategic Management and Business Policy: Concepts and Cases
ISBN-10
0131494597
ISBN-13
9780131494596
Series
Strategic Management and Business Policy
Category
Business & Economics
Pages
1104
Language
English
Published
2006
Publisher
Prentice Hall
Authors
Thomas L. Wheelen, J. David Hunger

Description

For undergraduate strategy/strategic management courses. Wheelen and Hunger takes a unique approach to helping students synthesize all of the factors of the strategic process through a student friendly Strategic Management Model.

Similar books