Strategic Management: Concepts

Strategic Management: Concepts
ISBN-10
0131869558
ISBN-13
9780131869554
Series
Strategic Management
Category
Strategic planning
Language
English
Published
2007
Publisher
Prentice Hall
Author
Fred R. David

Description

Featuring a model that is widely used for strategic planning among consultants and companies worldwide, this current, well-written book offers a practitioner-oriented perspective, meets all AACSB guidelines, and focuses on skill-building in all major areas of strategy formation, implementation, and evaluation. Global, natural environment and e-commerce themes are evident throughout the book which also contains 46 Experiential Exercises. A five-part organization includes an overview of strategic management; coverage of strategic formulation, implementation, and evaluation; and a strategic management case analysis. For consultants and other strategic planners.

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