Marketing Management
- ISBN-10
- 0132103044
- ISBN-13
- 9780132103046
- Series
- Marketing Management
- Category
- Marketing
- Pages
- 657
- Language
- English
- Published
- 2012
- Authors
- Philip Kotler, Kevin Lane Keller
Description
Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. Remaining true to its gold-standard status, the fourteenth edition includes an overhaul of new material and updated information, and now is available with mymarketinglab-Pearson's online tutorial and assessment platform.
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Other editions
-
- 2020-03-23
- 200 pages
- Paperback
- -
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