Anything But Neutral About Going (Carbon) Neutral
- ISBN-10
- 013213926X
- ISBN-13
- 9780132139267
- Category
- Business & Economics
- Pages
- 23
- Language
- English
- Published
- 2010-02-01
- Publisher
- Pearson Education
- Author
- Gary Hirshberg
Description
It may seem a drag on the bottom line, but shrinking your company’s carbon footprint is vital, not only for the state of the planet, but to your own long-term survival. Luckily, investing in cleaner energy can also produce major advantages. Here’s how Stonyfield did it and you can, too. Most businesspeople see costs only in terms of money spent or saved. That view is blind to something crucial--unnoticed consequences, or what economists call externalities. Those are the direct effects (social, medical, environmental) of business activities, ranging from agriculture to industrial production. Examples abound: an increase in national obesity, depleted farmland, toxified air and water. Though terribly real, such consequences never appear on our balance sheets. Climate change is a huge externality, largely caused by carbon dioxide emissions polluting the atmosphere. Think what this means: How your business uses energy affects the fate of the planet. Here’s the upside: You can actually enrich your company while helping to save the Earth. The secret is using energy with true cost-efficiency--a standard that simultaneously boosts your margin and slashes your carbon emissions.
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