What You Need to Know Before Beginning Product Design Development

What You Need to Know Before Beginning Product Design Development
ISBN-10
0132481928
ISBN-13
9780132481922
Category
Business & Economics
Pages
10
Language
English
Published
2010-01-15
Publisher
Pearson Education
Author
Phil Baker

Description

This Element is an excerpt from From Concept to Consumer: How to Turn Ideas Into Money (9780137137473) by Phil Baker. Available in print and digital formats. Start any product design project the right way--and dramatically improve your odds of success! Every product should have a Market Requirements Document (MRD) that briefly describes the product and how it relates to the market. MRDs provide product goals, set priorities, and become a catalyst for discussion between marketing and development teams. Had one of the original Apple Newton’s top priorities not been handwriting recognition, things might have turned out better....

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