Integrated Advertising, Promotion and Marketing Communications
- ISBN-10
- 0132935295
- ISBN-13
- 9780132935296
- Pages
- 480
- Language
- English
- Published
- 2012-02-20
- Authors
- Kenneth E. Clow, Donald E. Baack, John Peloza
Description
Through carefully constructed pedagogy, exciting industry profiles and cases, a strong Canadian focus, and robust companion website Integrated Advertising, Promotion, and Marketing Communications is an invaluable resource for today's marketing students.
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Other editions
-
Integrated Advertising, Promotion and Marketing Communications: Mymarketinglab With Pearson Etext...
- 2011-05-31
- 464 pages
- Paperback
- Prentice Hall