Managerial Economics: Economic Tools for Today's Decision Makers
- ISBN-10
- 0133020266
- ISBN-13
- 9780133020267
- Series
- Managerial Economics
- Category
- Business & Economics
- Pages
- 593
- Language
- English
- Published
- 2013-01-03
- Publisher
- Pearson College Division
- Authors
- Paul G. Keat, Philip K. Y. Young, Stephen Eugene Erfle
Description
Directed primarily toward undergraduate/MBA students in Economics, this text also provides practical content to current and aspiring industry professionals. This text will excite readers by providing a more linear progression, while proving the consistency and relevance of microeconomic theory. The Seventh Edition welcomes a new co-author, Stephen Erfle of Dickinson College, who has contributed many revisions and improvements to the quantitative sections of the text, as well as provided a major addition: the use of Excel in the presentation of many of the numerical and graphical illustrations presented throughout the text. To strengthen readers' ability to use Excel--a critical skill in today's job market-new Excel Applications (Excel Apps) allow readers to turn the static figures and tables in the text into dynamic illustrations.
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Other editions
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- 2022-01-13
- - pages
- Ebook
- Cambridge University Press
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