Global Marketing Management
- ISBN-10
- 0133148734
- ISBN-13
- 9780133148732
- Series
- Global Marketing Management
- Category
- Business & Economics
- Pages
- 624
- Language
- English
- Published
- 2013-06-25
- Publisher
- Pearson Higher Ed
- Author
- Warren J. Keegan
Description
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. The leading MBA text in international marketing–with comprehensive cases. This leading book in international marketing features comprehensive cases that cover consumer, industrial, low tech and high tech, product and services marketing.
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