Managerial Economics and Strategy Plus New Myeconlab with Pearson Etext -- Access Card Package

Managerial Economics and Strategy Plus New Myeconlab with Pearson Etext -- Access Card Package
ISBN-10
0133457087
ISBN-13
9780133457087
Category
Business & Economics
Pages
800
Language
English
Published
2013-08-22
Publisher
Pearson College Division
Authors
Jeffrey M. Perloff, James A. Brander

Description

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products. Packages Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase. Used or rental books If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code. Access codes Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase. -- Economics is a powerful tool that can help managers to manage effectively. In Managerial Economics and Strategy Jeffrey Perloff and James Brander use real-world issues and examples from actual markets to show future managers how economic principles can be used in business decisions. In text examples and boxed mini-cases use actual data to illustrate how to use basic models. For example, to illustrate rivalry in oligopolistic markets, the authors look at rivalry between United and American Airlines and between Coke and Pepsi. Mini-case examples include why American Apparel is vertically integrated and why upscale manufacturers limit the number of designer hand-bags a customer is allowed to buy. To help future managers learn to solve new problems, Perloff and Brander repeatedly demonstrate problem-solving through in-text Q&As. Each Q&A poses an important managerial or economic issue and demonstrates how to solve it using a step-by-step approach. 0133457087 / 9780133457087 Managerial Economics Plus NEW MyEconLab with Pearson eText -- Access Card Package Package consists of: 013314612X / 9780133146127 NEW MyEconLab with Pearson eText -- Standalone Access Card -- for Managerial Economics 0321566440 / 9780321566447 Managerial Economics

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