E-commerce: Business, Technology, Society
- ISBN-10
- 0133507165
- ISBN-13
- 9780133507164
- Series
- E-commerce
- Category
- Electronic commerce
- Language
- English
- Published
- 2015
- Publisher
- Prentice Hall
- Authors
- Kenneth C. Laudon, Carol Guercio Traver
Description
This text emphasizes the three major driving forces behind e-commerce: technological change, business development, and social issues, to provide a coherent conceptual framework for understanding the field.
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