Selling Today: Partnering to Create Value
- ISBN-10
- 0133543382
- ISBN-13
- 9780133543384
- Series
- Selling Today
- Category
- Business & Economics
- Pages
- 552
- Language
- English
- Published
- 2014-01-13
- Publisher
- Prentice Hall
- Authors
- Barry L. Reece, Gerald L. Manning, Michael Ahearne
Description
For courses in Sales and Personal Selling. Extensive, real-world applications, carefully integrated with current personal selling concepts. ¿ Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of "learn by doing" materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this cutting-edge new edition prepares students to succeed as members of a new generation of businesspeople. ¿ MyMarketingLab for Selling Today is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams--resulting in better performance in the course--and provides educators a dynamic set of tools for gauging individual and class progress. ¿ This program will provide a better teaching and learning experience--for you and your students. Here's how: Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Help Students Apply Concepts: The Reality Selling Today Videos--which feature eleven role-play scenarios--allow students to assume the role of a salesperson in selling scenarios that are relevant in today's competitive environment. Encourage Critical Thinking: Participation in an exciting business entitled Gra Issues provides students with an introduction to a range of real-life ethical dilemmas, and it stimulates in-depth thinking about the ethical consequences of their decisions and actions. Keep Your Course Current and Relevant: A highly interactive simulated website has been added to this edition. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763501/ISBN-13: 9780133763508. That package includes ISBN-10: 0133543382/ISBN-13: 9780133543384 and ISBN-10: 0133766608/ISBN-13: 9780133766608. ¿ MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.
Get the book
Other editions
Similar books
-
Selling Today: Partnering to Create Value
By Barry L. Reece, Gerald L. Manning, Michael AhearneHelps students understand the value of developing personal selling skills by exposing them to a personal selling academic theory, role play scenarios, and real-world applications and ethical dilemmas--Publisher.
-
Selling Today: Partnering to Create Value, Global Edition
By Michael Ahearne, Gerald L Manning, Barry L ReeceAs the developed nations of the world transition from a production focus to a sales-and-service focus, this edition prepares students to succeed as members of a new generation of businesspeople.
-
Selling Today
By Barry L. Reece, Gerald L. Manning, Michael AhearneThis is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
-
Selling Today: Creating Customer Value
By Barry L. Reece, Gerald L. Manning, Michael AhearneThe authors have updated this text with new research and new interactive tools to engage students and reinforce learning with doing.
-
Sell It Today, Sell It Now: Mastering the Art of the One-Call Close
By Tom Hopkins, Pat LeibyWhether you are an established sales professional with a long track record of achievement or a newcomer yet to make that first sale, you will learn why hundreds of thousands of salespeople use this book as a resource for new techniques and ...
-
SNAP Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers
By Jill KonrathDrawing on her years of selling experience, as well as the stories of other successful sellers, she offers four SNAP Rules: -Keep it Simple: When you make things easy and clear for your customers, they'll change from the status quo.
-
Championship Selling: A Blueprint for Winning With Today's Customer
By Tom Blake, Tom Hodson, Tony EnricoIf the process of buying and selling makes the world go round, then why does it have such a lousy reputation? Customers are wary of those who come selling, and...
-
Selling Today: An Extension of the Marketing Concept
By Barry L. Reece, Gerald L. ManningStressing consultative selling relationships with customers through attention to customer needs and custom-fitted solutions, this work develops relationship, product, customer and presentation selling strategies needed in the 1990s.
-
How to Sell Your Book Today: Focus Your Book Marketing for the New Digital Economy
By Karen Hodges MillerHow to Sell Your Book Today: Focus Your Book Marketing for the New Digital Economy
-
Selling Today: Building Quality Partnerships
By Barry L. Reece, Gerald L. Manning... Kirkwood Community College Dayle Dietz Ron Milliaman North Dakota State School of Science Western Kentucky University Wendal Ferguson Irene Mittlemark Richland College Kingsborough Community College Dean Flowers Mark Mulder Waukesha ...