Herschell Gordon Lewis on the Art of Writing Copy
- ISBN-10
- 0133873099
- ISBN-13
- 9780133873092
- Category
- Advertising copy
- Pages
- 424
- Language
- English
- Published
- 1988
- Publisher
- Prentice Hall Direct
- Author
- Herschell Gordon Lewis
Description
Describes key rules for writing advertising copy, shows examples of good and bad ads, and discusses guarantees, and copy for specific markets
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