Selling Today: Creating Customer Value, Seventh Canadian Edition,

Selling Today: Creating Customer Value, Seventh Canadian Edition,
ISBN-10
0133982777
ISBN-13
9780133982770
Series
Selling Today
Category
Business & Economics
Pages
501
Language
English
Published
2015-02-02
Publisher
Pearson Canada
Authors
Barry Reece, Gerald L. Manning, Michael Ahearne

Description

The seventh Canadian edition of Selling Today describes what ramifications the information age has for the selling world and how sales professionals must cope with new issues arising from the information revolution with an ethical, customer-centred mindset. The pivotal role of a partnering style of selling in today’s highly competitive business environment is a common theme throughout the seventh Canadian edition of Selling Today: Partnering to Create Value.

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