Marketing: Real People, Real Choices

ISBN-10: 0135199891
ISBN-13: 9780135199893
Series: Marketing
Category: Marketing
Pages: 576
Language: English
Published: 2018
Publisher: Pearson Educational
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

Description

For undergraduate Principles of Marketing courses. Real people, real choices-give students a real feel for marketing. Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace. The seventh edition includes more information on marketing metrics, today's new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.

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Other editions

Marketing
- 2023-09-05
- - pages
- Paperback
- Azhar UL Haque Sario
Marketing
- 2022-03-30
- 784 pages
- Paperback
- Oxford University Press
Marketing: An Introduction, Global Edition
- 2022-03-28
- 702 pages
- Paperback
- Pearson Higher Ed
Marketing
- 2021-07-14
- 160 pages
- Ebook
- Editora FGV

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