Marketing Management: Analysis, Planning, Implementation, and Control
- ISBN-10
- 0135561507
- ISBN-13
- 9780135561508
- Series
- Marketing Management
- Pages
- 777
- Language
- English
- Published
- 1988
- Publisher
- Prentice Hall
- Author
- Philip Kotler
Description
Over 2 million copies sold in previous editions, this is the revision of the world's largest selling, most important and authoritative marketing handbook.
