Modern Retailing: Management Principles and Practices
- ISBN-10
- 013588120X
- ISBN-13
- 9780135881200
- Pages
- 710
- Language
- English
- Published
- 1992
- Publisher
- Prentice Hall
- Authors
- Melvin Morgenstein, Harriet Strongin
Description
This work introduces the world of retailing for use in undergraduate courses, examining shopping centre trends, store security techniques, hypermarket concepts, career perspectives, strategic planning, employee retention strategies and foreign resources.
