The Rethinking Marketing project drew ( and draws ) inspiration from this deft piece of critical observation which we argue directly applies to marketing management too . Hopper et al . ( 1987 ) not only reveal the potential of critical ...
This book is about why they like certain businesses and not others. It’s about people as consumers. I can almost guarantee that after reading this book you’ll never see the world the same way again.
This book offers a fresh perspective on understanding how successful business strategies are crafted.
This groundbreaking book recognises and addresses the urgent need to develop a new understanding of marketing. Based on the involvement of twenty thought leaders from Europe and the US, this...
Rethinking Marketing: Sustainable Market-ing Enterprise in Asia
We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it-and your customers-at the center of your business.
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But now there is! LOVED is a hands-on guide to help marketers excel at the fundamentals of product marketing. Martina brings a wealth of real-world experience to this book, as a marketing executive herself. Put simply, I loved LOVED.
Walle surveys the qualitative social sciences and humanities for instances where by design or accident they have had important things to say on the theory and practice of marketing and...
But now there is! LOVED is a hands-on guide to help marketers excel at the fundamentals of product marketing. Martina brings a wealth of real-world experience to this book, as a marketing executive herself. Put simply, I loved LOVED.