MyMarketingLab helps you hold students accountable for the content and theory of the text.
Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs "This book demonstrates a beginning to the endless possibilities of the Social Web.
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To succeed with search engine optimization, and rank for keywords you care about, it's necessary to understand a little about how Google works. Google does two basic things. First, it crawls the Internet looking for web pages, ...
This is not that story. It's not that things went badly for Rand Fishkin; they just weren't quite so Zuckerberg-esque.
This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation ...
The 6th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier and more enjoyable than ever.
From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging ...