Strategic Management: Concepts and Cases

Strategic Management: Concepts and Cases
ISBN-10
0136120989
ISBN-13
9780136120988
Series
Strategic Management
Category
Business & Economics
Pages
290
Language
English
Published
2010-01-01
Publisher
Pearson College Division
Author
Fred R. David

Description

A skills-oriented, practitioner perspective on strategy, thoroughly updated with current research and concepts. In today’s economy, gaining and sustaining a competitive advantage is harder than ever.Strategic Managementcaptures the complexity of the current business environment and delivers the latest skills and concepts with unrivaled clarity, helping readers develop their own cutting-edge strategy through skill-developing exercises and cases. The thirteenth edition explores the current global recession and shows how it has affected the business environment, providing updated coverage of strategic-management concepts, theory, research, and techniques in every chapter.

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