Strategic Management: Concepts and Cases

Strategic Management: Concepts and Cases
ISBN-10
0136817505
ISBN-13
9780136817505
Series
Strategic Management
Pages
336
Language
English
Published
1998
Publisher
Prentice Hall
Authors
Peter L. Wright, Mark J. Kroll, John Alan Parnell

Description

An introduction to the multidisciplinary field of strategic management, which incorporates knowledge from traditional business fields such as economics, management, marketing, finance, and operations management as well as non-business fields like psychology, sociology, and anthropology. The text co

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