Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value
- ISBN-10
- 0137047894
- ISBN-13
- 9780137047895
- Category
- Organizational effectiveness
- Pages
- 249
- Language
- English
- Published
- 2011
- Publisher
- FT Press
- Authors
- Ted London, Stuart L. Hart
Description
This book shares proven, "on-the-ground" insights for building "Base of the Pyramid" businesses that really are sustainable and green, will help alleviate social ills, and can scale to significant size and profitability. Its "second-generation" techniques reflect crucial lessons learned by "BoP" pioneers: lessons that dramatically increase the likelihood of success.
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