Principles of Marketing
- ISBN-10
- 013709311X
- ISBN-13
- 9780137093113
- Series
- Principles of Marketing
- Category
- Business & Economics
- Pages
- 604
- Language
- English
- Published
- 1983
- Publisher
- Scarborough, Ont. : Prentice-Hall Canada
- Authors
- Gordon H. G. McDougall, Philip Kotler
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