Defines propoganda and examines its uses and effects in society.
Evaluates the phenomena of public opinion from the perspective of the social scientist
Mass Informed Consent will be of special interest to students of public opinion, political behavior, media and politics, interest group politics, and political communication
This book offers a comprehensive and interdisciplinary examination of how public opinion is formed and charged, as well as how it affects democratic society.
The Making of Public Opinion
This volume surveys the vast political science literature on this subject, emphasizing contemporary research and topics and encouraging cross-fertilization among research strands.
Here Lewis presents a new look at an old tradition, the first study of opinion polls using an interdisciplinary approach combining cultural studies, sociology, political science, and mass communication.
′Some of the most experienced and thoughtful research experts in the world have contributed to this comprehensive Handbook, which should have a place on every serious survey researcher′s bookshelf′ - Sir Robert Worcester, Founder of ...