Speech Communication: The Speechmaking Process

Speech Communication: The Speechmaking Process
ISBN-10
013830498X
ISBN-13
9780138304980
Series
Speech Communication
Category
Oral communication
Pages
282
Language
English
Published
1992
Author
Raymond Samuel Ross

Description

John T. Cacioppo and Richard E. Petty , “ Central and Peripheral Routes to Persuasion : The Role of Message Repetition , ” in Psychological Processes and Advertising Effects , eds . Linda F. Alwitt and Andrew A. Mitchell ( Hillsdale ...

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