Speech Communication: The Speechmaking Process
- ISBN-10
- 013830498X
- ISBN-13
- 9780138304980
- Series
- Speech Communication
- Category
- Oral communication
- Pages
- 282
- Language
- English
- Published
- 1992
- Author
- Raymond Samuel Ross
Description
John T. Cacioppo and Richard E. Petty , “ Central and Peripheral Routes to Persuasion : The Role of Message Repetition , ” in Psychological Processes and Advertising Effects , eds . Linda F. Alwitt and Andrew A. Mitchell ( Hillsdale ...
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