The Entertainment Economy: How Mega-media Forces are Transforming Our Lives

Description

As founder and senior partner of Booz-Allen and Hamilton's 110-strong media/entertainment division, Michael Wolf's clients include three of the world's ten largest global media conglomerates. Combining fascinating insight and anecdotes with practical strategies for growth, this text offers an insight into the workings of the world's top media companies, providing a blueprint for survival and growth for any information-driven organization.

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  The Entertainment Economy: How Mega-Media Forces Are Transforming Our Lives

  • 2010-02-17
  • 336 pages
  • Ebook
  • Currency

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