Creating Signature Stories: Strategic Messaging That Persuades, Energizes and Inspires
- ISBN-10
- 0143456415
- ISBN-13
- 9780143456414
- Category
- Business & Economics
- Pages
- 184
- Language
- English
- Published
- 2022-05
- Publisher
- Portfolio
- Author
- David Aaker
Description
Aaker shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories to energize readers, gain visibility, persuade audiences, and inspire action.
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Other editions
-
- 2018-01-02
- 157 pages
- Ebook
- Morgan James Publishing
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