" Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and ...
'Advertising' covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over 200 advertisements demonstrate the strong thinking and writing that underlie the best advertising.
In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.
Breakthrough Advertising
With more than 1.7 billion active users and growing, Perry Marshall, joined by co-authors Thomas Meloche and Keith Krance, walk entrepreneurs and businesses through the latest changes and enhancements to help them pinpoint their ideal ...
In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ...
Supported by current research, Seducing the Subconscious shows us just how strange and complicated our relationship is with the ads we see every day. We have a love-hate relationship with advertising.
This book offers the first comprehensive introduction to the world of programmatic advertising.
The Third Edition of the bestseller is packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter.
M: Advertising examines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency.