Behind the Wheel at Chrysler: The Iacocca Legacy
- ISBN-10
- 0156004747
- ISBN-13
- 9780156004749
- Category
- Biography & Autobiography
- Pages
- 354
- Language
- English
- Published
- 1996
- Publisher
- Mariner Books
- Author
- Doron P. Levin
Description
A Detroit Free Press reporter demythologizes Lee Iacocca’s leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. “Everyone who cares about american industry should read [this book]” (New York Times Book Review). Index.
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