Entrepreneurship

Entrepreneurship
ISBN-10
0170411753
ISBN-13
9780170411752
Series
Entrepreneurship
Category
Entrepreneurship
Pages
624
Language
English
Published
2018-01-01
Publisher
Cengage AU
Authors
Donald F. Kuratko, Howard Frederick, Allan O'Connor

Description

Entrepreneurship: Theory/Process/Practice focuses on Asia-Pacific entrepreneurial development with an overarching commitment to environmental and sustainable entrepreneurial practice as well as social and ethical responsibility. Its strong theoretical framework is coupled with an emphasis on the experiential, through a wealth of scenarios, case studies, feedback questionnaires and business plans. This edition has an emphasis on lean entrepreneurship and the business model canvas, which promotes experiential practice aligning with the online material.

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