A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides the reader through all aspects of the research process.
Steve D'Alessandro, Ben Lowe, Hume Winzar, William Zikmund, Barry J. Babin ... Just remember that both variables should be interval or ratio scaled.2 The Pearson's correlation coefficient is a statistical measure of the covariation, ...
Jessica Kennedy, 'The invisible consumer', B&T Weekly, 23 August 2012. Steven M. Kates, 'The protean quality of subcultural consumption: An ethnographic account of gay consumers', Journal of Consumer Research, 29, December 2002, pp.
Burghard , E. and Govers , R. ( 2011 ) 'Strengthening brand America's reputation through cooperation', in F.M. Go and R. Govers (eds.), International Place Branding Yearbook 2011: Managing Reputational Risk , Basingstoke : Palgrave ...
Consumer Behavior
Asia Pacific Advances in Consumer Research
Comparing Case Studies from Asia-Pacific Rachel Hay, Lynne Eagle, Abhishek Bhati. Yaqub O, Castle-Clarke S, Sevdalis N, ... Her research interests include consumer behaviour, sustainable food consumption, food waste, and networks.
Ilcan S, Phillips L (2006) Circulations of insecurity: globalizing food standards in historical perspective. ... Princeton University Press, Princeton Liu R, Pienuak Z, Verbeke W (2013) Consumers' attitudes and behaviour towards safe ...
See also Howard S. Gitlow and Shelly J. Gitlow, The Deming Guide to Quality and Competitive Position (Englewood Cliffs, ... B. Joseph Pine II, Bart Victor and Andrew C. Boynton, 'Making Mass Customization Work', Harvard Business Review ...
Perhaps the best-known marketing research project involving mechanical observation and automated data collection is the Nielsen people meter television monitoring system for estimating national television audiences.