Strategic Brand Management: Lessons for Winning Brands in Globalized Markets
- ISBN-10
- 0190646004
- ISBN-13
- 9780190646004
- Series
- Strategic Brand Management
- Category
- Business & Economics
- Pages
- 272
- Language
- English
- Published
- 2017
- Publisher
- Oxford University Press, USA
- Authors
- Deborah Roedder John, Carlos J. Torelli
Description
This text provides readers with a framework of the four key aspects of strategic brand management: building, leveraging, identifying and measuring, and protecting brands. Filled with the latest cutting-edge research, students will learn how to design strategies and tactics to effectively buildand manage brands.
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Other editions
-
- 2019-07-04
- 622 pages
- Paperback
- Pearson Higher Ed
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