Marketing
- ISBN-10
- 0190751878
- ISBN-13
- 9780190751876
- Series
- Marketing
- Category
- Marketing
- Pages
- 626
- Language
- English
- Published
- 2019
- Authors
- Joseph F. Hair, Charles W. Lamb, Carl McDaniel
Description
"Marketing 6th edition addresses key questions such as: What role does marketing play in an organisation? What role does marketing communication play in the marketing mix? How does social media impact marketing decision-making? Why is database marketing important?"--Page 4 of cover
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