Consumer Behavior and Insights

Consumer Behavior and Insights
ISBN-10
0190857137
ISBN-13
9780190857134
Category
Consumer behavior
Pages
592
Language
English
Published
2020
Publisher
Oxford University Press, USA
Authors
Diane Phillips, Isabelle Szmigin, Maria Piacentini

Description

Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Consumer research -- Micro-view of consumption -- Perceptual processes -- Learning and memory -- Personality, self, and motivation -- Attitude theory and behavior change -- Decision-making and involvement -- Macro-view of consumption -- Patterns of buyer behavior -- Groups, social processes, and communications -- Culture -- Where are we going? -- Ethics and social responsibility -- Future trends in consumer behavior -- Glossary -- Index.

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