Branding: A Very Short Introduction
- ISBN-10
- 0191066982
- ISBN-13
- 9780191066986
- Series
- Branding
- Category
- Business & Economics
- Pages
- 144
- Language
- English
- Published
- 2017-06-15
- Publisher
- Oxford University Press
- Author
- Robert Jones
Description
Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever more prevalent. The Apple brand has been valued at $98 billion - more than the GDP of Slovakia. Every day, we're exposed to more than 3500 brand messages. And even though people are increasingly brand-aware and brand-sceptical, they are nevertheless seduced by brands. We may reject the whole brand system, but we still wouldn't be parted from our Apple Macs. Brands are impossible to escape. In this Very Short Introduction Robert Jones discusses the rising omnipresence of brands, and analyses how they work their magic. He considers the incredible potency of brands as a commercial, social, and cultural force, and looks at the many different kinds of brands that exist - from products, services, and artistic properties, to companies, charities, sports clubs, and political parties. Defining what we mean by the word 'brand', he explores both the positive and negative aspects of brands. Finally Jones considers the business of branding, and asks whether the idea of brands and branding is starting to decline, or whether it has a long future ahead. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Get the book
Other editions
-
- 2019-01-07
- 134 pages
- Paperback
- Independently Published
-
- 2017-12-14
- 192 pages
- Paperback
- Createspace Independent Publishing Platform
Similar books
-
Advertising: A Very Short Introduction
By Winston FletcherABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly.
-
Marketing: a Very Short Introduction
By Kenneth Le Meunier-FitzHughThis book outlines the nature of contemporary marketing, considering how marketers function as an interface between customers and organisations.
-
Marketing: A Very Short Introduction
By Kenneth Le Meunier-FitzHughABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly.
-
Brand Society: How Brands Transform Management and Lifestyle
By Martin KornbergerHirst world calls for serious investors. A high-profile collector described it as a market: 'The Damien Hirst industry is a skilfully managed market. It would be in a lot of people's interest to make sure this sale worked.
-
Typography: a Very Short Introduction
By Paul LunaABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly.
-
Organizations: A Very Short Introduction
By Mary Jo HatchABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly.
-
Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands
By Douglas Holt, Douglas CameronWritten by one of the leading authorities on brands and marketing in the world today, Cultural Strategy transforms what has always been treated as the "intuitive" side of branding into a systematic strategic discipline.
-
Intellectual Property: A Very Short Introduction
By Siva VaidhyanathanThis engaging book clarifies both the basic terms and the major conflicts surrounding these fascinating areas of law, offering a layman's introduction to copyright, patents, trademarks, and other forms of knowledge falling under the purview ...
-
Design: A Very Short Introduction
By John HeskettThis book will transform the way you think about design by showing how integral it is to our daily lives, from the spoon we use to eat our breakfast cereal to the medical equipment used to save lives.
-
The European Union: A Very Short Introduction
By John Pinder, Simon UsherwoodJohn Pinder and Simon Usherwood explain the EU in plain readable English. They show how and why it has developed, how the institutions work, and what it does - from the single market to the euro, and from agriculture to the environment.