Marketing Communication: New Approaches, Technologies, and Styles
- ISBN-10
- 0191557137
- ISBN-13
- 9780191557132
- Series
- Marketing Communication
- Category
- Business & Economics
- Pages
- 320
- Language
- English
- Published
- 2005-11-17
- Publisher
- OUP Oxford
- Author
- Allan J. Kimmel
Description
Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century. Containing a broad tableau of perspectives, the book reflects the insights and experiences of academics and practitioners from both sides of the Atlantic. With its timely and in-depth focus on contemporary and evolving trends in marketing communication, this book will be of interest to a diverse audience of academics, students, and marketing professionals. Primarily intended as a supplemental reader for undergraduate, graduate, and MBA courses, the focus on emerging developments in the field will also appeal to a broad range of researchers and marketing professionals.
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Other editions
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- 2021-07-04
- 125 pages
- Ebook
- BookRix
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- 2005
- 320 pages
- Paperback
- Oxford University Press on Demand
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