Innovation Management: Strategies, Implementation and Profits
- ISBN-10
- 0195142306
- ISBN-13
- 9780195142303
- Series
- Innovation Management
- Category
- Foreign Language Study
- Pages
- 390
- Language
- English
- Published
- 2003
- Publisher
- Oxford University Press, USA
- Author
- Allan Afuah
Description
This second edition of 'Innovation management' provides a systematic approach to the strategies and processes that underlay the financial results of innovation, using multi-functional research from economics, organizational theory, general management andmarketing, and the strategy literature.
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Other editions
-
- 2021-01-12
- 192 pages
- Paperback
- BoD – Books on Demand
-
- 2020-02-28
- 224 pages
- Ebook
- Edward Elgar Publishing
-
- 2019-03-22
- - pages
- Ebook
- McGraw Hill Professional
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