Services Marketing
- ISBN-10
- 0195667581
- ISBN-13
- 9780195667585
- Series
- Services Marketing
- Pages
- 440
- Language
- English
- Published
- 2004
- Publisher
- Oxford University Press
- Author
- Govind Apte
Description
This is a comprehensive textbook designed to meet the requirements of MBA students in Indian business schools. It deals with the marketing of services as a separate discipline as distinct from conventional business marketing. It presents its core concepts, and elucidates them through managerial applications.
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Other editions
-
- 2021-10-15
- 684 pages
- Ebook
- World Scientific
-
- 2016-03-29
- 800 pages
- Ebook
- World Scientific Publishing Company