Global Business: Environments and Strategies : Managing for Global Competitive Advantage
- ISBN-10
- 0195718526
- ISBN-13
- 9780195718522
- Series
- Global Business
- Category
- Business & Economics / Management
- Pages
- 378
- Language
- English
- Published
- 2000
- Publisher
- Oxford University Press
- Authors
- John D. Daniels, Johan Hough, Tim Radebaugh
Description
This text approaches international business from a Southern African and global perspective and puts Southern Africa's place in the "global village" in perspective. It analyzes global business conditions, creates an understanding of global business issues, explores the various environments in which business must survive and prosper, highlights the increasing importance of global management and leadership, and explains global business strategies from a marketing, finance and human resource perspective.
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Other editions
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- 2021-01-01
- 369 pages
- Ebook
- IAP
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