Introduction to Business Management
- ISBN-10
- 0195992512
- ISBN-13
- 9780195992519
- Series
- Introduction to Business Management
- Category
- Business & Economics
- Language
- English
- Published
- 2010
- Publisher
- Oxford University Press, USA
- Authors
- Barney Erasmus, Johan Strydom, Gawie du Toit
Description
Introduction to Business Management explores the business environment in which we operate. It explains management principles such as planning, organising, leading, and controlling, and also examines in-depth the functional areas of human resources, marketing, public relations, financialmanagement, operations management, and purchasing and supply management.
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