Principles of Business Management
- ISBN-10
- 0195995996
- ISBN-13
- 9780195995992
- Series
- Principles of Business Management
- Category
- Business & Economics
- Language
- English
- Published
- 2011
- Publisher
- Oxford University Press, USA
- Authors
- Rigard Steenkamp, Sharon Rudansky-Kloppers, Johan Wilhelm Strydom
Description
Principles of Business Management is a foundational text that provides a solid theoretical grounding in general management principles such as leadership, motivation and control. Emphasis is placed on management functions such as marketing, finance, operations management and purchasing and supply chain management. Features such as information boxes, case studies, critical thinking boxes and glossaries engage the student and facilitate the application of learning.
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