Retail Management
- ISBN-10
- 0198061153
- ISBN-13
- 9780198061151
- Series
- Retail Management
- Category
- Retail trade
- Pages
- 772
- Language
- English
- Published
- 2010
- Publisher
- Oxford University Press, USA
- Authors
- Chetan Bajaj, Rajneesh Tuli, Nidhi Varma Srivastava
Description
The book explores core concepts explained through managerial examples. The exposition also provides in-depth coverage of the four key components of retail marketing management, crucial to effective business decision-making: understanding the retail organisation, the consumers' decision making process, an analyses of retail formats, and retail mix strategies. The text also features innovative/emerging concepts such as, retail marketing in rural areas, CRM strategies in retailing, and monitoring, evaluation and control. Readers shall find this book highly useful for its coverage of the concept and role of retailing marketing management, organized retailing in India, the retail customer and market segmentation, product and brand management strategies to leverage competitive business advantage, and pricing and communication strategies explained through caselets, diagrams, black & white as well as colour photographs, and numerous examples from the Indian context.
Get the book
Other editions
Similar books
-
Retail Management: A Strategic Approach
By Joel R. Evans, Barry BermanBut , after a month of trying , Karen gave up in disgust : " The system I wanted was sold in only three stores in my area and through an online firm . Two of the stores overpriced the stereo by $ 75 . The third store had a really good ...
-
Integrated Retail Management
By OgdenInstructor s Resource Manual covers chapter objectives, a lecture outline, suggested answers to the questions for discussion as well as suggested case solutions.
-
Logistics and Retail Management: Emerging Issues and New Challenges in the Retail Supply Chain
By John Fernie, Leigh SparksThis fifth edition of Logistics and Retail Management covers the major strides made in retail logistics and the challenges which remain, providing students and professionals with the current thinking and research in this strategic field.
-
The Retail Management Formula: A Navigational Guide to Consistently Effective Retail Management
A Navigational Guide to Consistently Effective Retail Management. staggering. Indeed, the sales per square foot in these malls are consistently among the highest in the country. It's also one of my favorite places to visit, ...
-
First Steps in Retail Management
By Mark WriceFirst Steps in RETAIL MANAGEMENT second edition First Steps in Retail Management Second Edition continues to provide an invaluable introduction to retail management concepts . It builds on the basic themes examined in First Steps in a ...
-
Retail Management
By S.C. BhatiaRetail Management
-
Retail Management: A Realistic Approach
By Neelesh Jain1 RETAIL MANAGEMENT Introduction Effective retail store management depends on satisfied , motivated , and loyal employees who will be productive , maintain assigned work schedules , and develop tenure with the firm .
-
Retail Management: A Global Perspective
By Harjit SinghThird Revised Edition 2014 In the last five years since the first edition of this book was published, I have received ample email messages from students, researchers, and teachers for congratulating me on the compilation of the book and ...
-
Strategic Retail Management: Text and International Cases
By Dirk Morschett, Hanna Schramm-Klein, Joachim ZentesWhat was once a simple way of doing business is transforming into a highly sophisticated form of management and marketing. Retail marketing consistently features more efficient, more meaningful and more profitable marketing practices ...
-
Luxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support
By Michel Chevalier, Michel GutsatzFerrari is a good example: Although a Porsche would be an authentic luxury product, a Ferrari provides an added dimension of eccentricity. It is manufactured in very small quantities and the Ferrari Corporation seems to claim the right ...