Passion's Fortune: The Story of Mills & Boon

Passion's Fortune: The Story of Mills & Boon
ISBN-10
0198204558
ISBN-13
9780198204558
Category
History
Pages
322
Language
English
Published
1999
Publisher
Oxford University Press on Demand
Author
Joseph McAleer

Description

This is the first history of Mills & Boon. McAleer examines the relationship between editorial policy, morality and sales. He also examines the Mills & Boon formula and demonstrates how these novels were tailored to ensure the highest sales.

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