Enlisting Masculinity: The Construction of Gender in US Military Recruiting Advertising During the All-Volunteer Force
- ISBN-10
- 0199842825
- ISBN-13
- 9780199842827
- Category
- Business & Economics
- Pages
- 229
- Language
- English
- Published
- 2012-02-29
- Publisher
- OUP USA
- Author
- Melissa T. Brown
Description
Based on an analysis of more than 300 print advertisements as well as television commercials and recruiting websites, this book explores how the U.S. military branches have deployed gender and, in particular, ideas about masculinity to sell military service to potential recruits during the all-volunteer force.
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Other editions
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- 2012-02-29
- 240 pages
- Ebook
- Oxford University Press
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