The Origin of Ideas: Blending, Creativity, and the Human Spark
- ISBN-10
- 019998882X
- ISBN-13
- 9780199988822
- Category
- Medical
- Pages
- 314
- Language
- English
- Published
- 2014-03
- Publisher
- Oxford University Press
- Author
- Mark Turner
Description
Humans are unique among all other species in having one cognitive attribute-the ability, almost without conscious effort, to engage in blending. This is the first book that brings the theory of blending to a wide audience and shows how blending is at the heart of the origin of ideas.
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Other editions
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- 2014-01-02
- 288 pages
- Ebook
- Oxford University Press
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