Global Marketing Management

Global Marketing Management
ISBN-10
0201350629
ISBN-13
9780201350623
Series
Global Marketing Management
Pages
703
Language
English
Published
1999
Publisher
Addison-Wesley
Authors
John A. Quelch, Christopher A. Bartlett

Description

Global Marketing Management is the new edition of our popular Global Marketing Management: Readings and Cases, 3/e by Buzzell, Quelch and Bartlett (AWL, 95). In this Fourth Edition, Quelch and Bartlett have eliminated the use of readings to expand their case selection.

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