Getting It Right The Second Time: How American Ingenuity Transformed Forty-nine Marketing Failures Into Some Of Our Most Successful Products
- ISBN-10
- 0201567555
- ISBN-13
- 9780201567557
- Category
- Business & Economics
- Pages
- 270
- Language
- English
- Published
- 1991-09-17
- Publisher
- Da Capo Press
- Author
- Michael Gershman
Description
Details marketing strategies for beating the odds using anecdotal accounts of the failures and successes of such products as Life Savers, Pepsi, and Jell-O
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